Direct Mail and Your Business
Congratulations! Just by stopping at this page you may have saved $360. If you are doing a mailing your minimum savings will be $180!
If you aren't using direct mail to increase your customer base, you are leaving money on the table. We have one customer who sends out a mailing every time he wants to inject extra cash into his business. He reports traffic increases of up to 80%, depending on his offers! Our own studies have shown a minimum traffic increase of 10% after a mailing.
Direct Mail offers these benefits:
It can be targeted.
Mass advertising can be expensive and isn’t always an option for small businesses. But direct mail can focus on a smaller group of individuals who are more likely to respond to your offer, giving you more bang for your buck.
It’s personal.
With direct mail, you can address your customers by name, speak to them individually, and appeal to their interests. And when customers feel that you understand their needs, they’re more likely to respond.
It’s flexible.
From letters to postcards to brochures, there is a large variety of inexpensive and easy formats you can use to create your direct mail campaign. You can add impact by including a special offer or free sample in the envelope.
It’s tangible.
Direct mail allows you to physically place your message in your customers’ hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer.
It’s measurable.
Direct mail is one of the few media channels that gives you the ability to track the success of your campaign. By tracking and analyzing your results, you’ll see what's working and can make adjustments to future mailings if needed. Each mailing that goes out and each promotion announced presents a new opportunity.
It’s easy and cost-effective.
You don’t have to be a direct mail expert with a big budget to advertise with the mail. With a computer, some desktop publishing software, and a little know-how, you can create your own professional-looking direct mail piece. If there is an interest in the survey of the product offering, then a direct mail test would be warranted.
Direct mail that sells a product via mail order is almost always sent standard class because of the economics. However, if you are doing lead-generation mailings to business prospects using just a letter in an envelope with a reply card, and your universe is small, first class may lift your response. Drop me an email at
proump@proumphwt.com to see if direct mail will work for you!